Featured  A viral image documented Stanley the giraffe's brush with death. The Woolsey fire also helped expose his immensely sad life of loneliness and confinement. He lives in a barren enclosure with nothing to do and nowhere to go—he's just used to lure in tourists. Please join Jillian Michaels and PETA in urging Malibu Wine Safaris to move him to a reputable facility immediately.  Butterball's real Alexa skill won't tell you this, so we will. Watch the new video, then find out how to celebrate a vegan holiday and spare turkeys this holiday season.  If 2,500 people give by midnight on November 27, PETA will receive an additional $10,000 to help more animals!  How many more lambs must be mutilated, cut, beaten, kicked, thrown around, and skinned alive before the world stops buying wool? Urge Forever 21 to stop supporting cruelty by dropping wool altogether.  The reality behind common Thanksgiving traditions isn't always what it seems. You may have heard what this honest little girl had to say about "traditional" Thanksgiving dinners when asked to say grace at the dinner table, or maybe you saw how your Thanksgiving dinner was really made (in reverse). But here's what else the meat industry doesn't want you to know: "Pardoned" turkeys don't often live very long.  Brookdale Senior Living, Inc.—the largest owner and operator of senior-living communities in the country—apparently went back on its commitment never to visit Bearadise Ranch. The Welde family, which owns Bearadise Ranch, carts bears across the country inside cramped transport cages and forces them to perform at fairs and other events. The public is turning away from businesses that exploit animals—tell Brookdale Senior Living to do likewise.  Follow @peta on Instagram to see ways you can take action for animals, celebrity videos, landmark victories for animals, giveaways, and more. Want to be part of the revolution?  Attention, shoppers: Volcom, Restoration Hardware, Lululemon, and others are still selling down, despite knowing that the feathers of birds exploited by the down industry are ripped out by the fistfuls from their sensitive skin several times throughout their lives—and when they're finally sent for slaughter, their throats are sometimes slit while they're fully conscious. Take action online to urge these retailers to ditch down, and while you're out shopping on Black Friday or later in the season, help send a message with your purchases. Every time that we purchase down alternatives and other cruelty-free products, we're sending a strong message to companies that consumers are looking for products that don't exploit and kill animals.  Following discussions with PETA, Kirin Holdings Co., Ltd.—the second-largest alcoholic-beverage manufacturer in Japan and the ninth largest in the world—has agreed to end all experiments on animals that aren't required by law, which will spare hundreds of animals' lives. Share the good news, and then help us win more victories for animals used in deadly experiments.  Loretta the monkey didn't even have a name—just a number. Ask Primate Products, Inc., (PPI) to disclose what happened to her. Urgent Action Needed | 
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