A dog in China struggles to breathe after his throat is cut, before his skin is torn off his body. The other dogs packed into the slaughterhouse whine and bark in terror, searching desperately for a way out. Their skin will be turned into leather goods.
A cat, still wearing her collar, endures a terrifying journey to a live-animal market after being abducted from a loving home. After a worker strangles her with a wire noose, her skin and fur—along with those of other cats—will be used to make a fur coat.
On angora farms, rabbits scream as farmers tear out their fur. Thrust back into a filthy cage after the ordeal is done, a rabbit stands in shock, unable to move.
On a wool ranch in Australia, workers cut the flesh from the backside of a lamb—a crude practice known as “mulesing”—as he cries. As prey animals, lambs usually suffer in silence to avoid attracting further harm, but the pain is unbearable. The mother sheep, powerless to help, gets as close as she can to her baby and calls back desperately.
PETA is leading the charge to help dogs, cats, rabbits, sheep, and other animals exploited for their skin, fur, and wool. Following a historic PETA sit-in, Calvin Klein became the first major fashion designer to ditch fur, in 1994. In the years since, hundreds of others have joined the movement by instituting similar bans. And in the wake of a PETA Asia exposé of the angora industry, more than 425 brands swore off angora wool.
Gentle, curious animals are in crisis, and they’re calling out to us for help. We simply need to listen. The time is now: Will you help us respond to their cries?
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