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Hi,Most publishers will agree that building sustainable traffic is one of the toughest challenges you have to face. But let's say you have a good content strategy, execute it well, and now you have good traffic... what next? If your site is not UI/UX optimized, you'll start losing your hard-earned audience, the high bounce rate will affect your search rankings, and you'll be back to square one.
So what can you do? As you know, better user engagement means lower bounce rates, higher time-on-site, and more ad revenue. So we reached out to multiple pro bloggers, marketers, internet entrepreneurs, and SEO experts, and asked them their most important learnings on how to improve user engagement, here's what they said.
On a related note, have you signed up for our webinar: Improving UX for Revenue Growth? The webinar will be hosted by Christian Baer, Director of Sales (North America) at AdPushup. Here's what will be covered:
- Why time-on-site matters and how to improve it
- Page layout best practices
- The ideal word length for SEO and user engagement
- Common UX mistakes publishers make
- Many more tips & tricks
And in case you missed it, a few months ago, IAB launched Sellers.json and OpenRTB SupplyChain Object; these new standards aim to do for SSPs and exchanges what ads.txt did for publishers—reduce fraud by introducing new checks and balances in the programmatic supply chain. Learn more by clicking on the post link above.
That's it from us. Hope you have a great day.
Warm Regards
AdPushup Team
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