We're saving lives and we need your help! The summer sun is heating up America, and it's only going to get hotter. With the sun comes heat, which can be a killer – especially for a child left alone or trapped inside a vehicle. Tragically in the United States, every 10 days a child dies as a result of vehicular heatstroke. Since 1998, there have been 761 deaths, 18 of which happened this year. The worst part? These deaths were 100% preventable. Education is the first step in prevention, and the National Highway Traffic Safety Administration is leading the charge. On July 9, NHTSA is launching a Heatstroke Awareness Challenge on social media to help prevent kids from dying in hot cars. Please join us. We're asking you to share this message with your friends, families, and followers — specifically by creating 15-to-30 second videos about the dangers of heatstroke to kids and posting it on your social media channels (Twitter, Facebook, Instagram). Be sure to use the hashtag #HeatstrokeKills and tag or mention NHTSA (on Twitter and Instagram, @NHTSAgov). Heatstroke Prevention Day is July 31, and we will be tweeting from 7 a.m. to 7 p.m. ET about the dangers of heatstroke and sharing prevention tips. We'll also continue to share any Heatstroke Awareness Challenge videos, and we invite you to share your own message this day, too. Let's blast a powerful, loud, and unified safety message all over the social sphere. Encourage your social network to share your video with their friends, too. Each share gets us closer to eliminating these senseless tragedies. Please don't ignore our cry for help. Join NHTSA in spreading the message. Let's stop this tragic trend, stop the heartbreak, and stop children from dying in hot cars. #HeatstrokeKills Follow NHTSA on Facebook and Twitter to keep up to date with the latest recalls and safety campaigns. | 
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