European Union: New Directive to Protect Consumers from Greenwashing Enters into Force

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04/29/2024 01:51 PM EDT

On March 27, 2024, Directive (EU) 2024/825 on Empowering Consumers for the Green Transition entered into force. The new directive amends the existing Consumer Rights Directive and the Unfair Commercial Practices Directive to provide consumers with better information about product lifespan and reparability and to protect them from greenwashing. Greenwashing is "the practice of giving …


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