New Material | National Heatstroke Prevention Day is May 1

National Heatstroke Prevention Day is May 1 Heatstroke is one of the leading causes of non-crash, vehicle-related deaths for children. Sadly, 969 children have died from heatstroke in a hot car since 1998. This tragedy is 100% preventable. Help us spread the word. Prevent Child Hot Car Deaths: Once You Park, Stop. Look. Lock. On May 1, NHTSA will announce an updated call to action for its campaign to Prevent Child Hot Car Deaths: Once You Park, Stop. Look. Lock.   Communication and marketing material featuring the call to action are now available at TrafficSafetyMarketing.gov, but should not be referenced or used until the campaign kicks off on May 1.  Click here for campaign materials. On behalf of the NHTSA team, thanks for your proactive support in child heatstroke prevention. TSM is NHTSA's one-stop-shop for the latest highway traffic safety communications news, campaign materials, and marketing techniques. Let us know your thoughts and ideas at Feedback-TSM@dot.gov. If you have questions or problems with the subscription service, or you wish to unsubscribe, please contact subscriberhelp.govdelivery.com. This service is provided to you sajanram.shrestha@blogger.com at no charge by National Highway Traffic Safety Administration (NHTSA) · 1200 New Jersey Avenue, SE · Washington, DC 20590 · 888-327-4236