Special announcement: This new matching opportunity expires at midnight

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	Dear Aaaaaaa, We have terrific news to start your morning: A group of generous donors has just increased our special end-of-year matching-gift offer to $125,000! That means that we could get $250,000 to help animals in 2020. But we'll only receive this special matching gift if enough people like you donate today, while your contribution will have twice the impact. This offer ends at MIDNIGHT TONIGHT—please don't miss out on this opportunity. Make your special gift of just $3 or more right now and it will be matched, dollar for dollar, up to $125,000. Tonight, people around the world will be welcoming the new year as a hopeful, fresh start. But for unloved animals who have known only abuse and neglect, nothing changes when the clock strikes midnight. We must do more—together—to stop their suffering in the year to come. We need every penny of this special $125,000 matching offer, which expires tonight, to do as much as we can for animals in 2020. Before midnight, make a $3 gift that will do twice as much to help dogs tormented in laboratories, like the golden retrievers suffering from a debilitating canine form of muscular dystrophy that leaves them weak and sickly who are condemned to laboratories at Texas A&M University. Before midnight, make a $3 gift that will do twice as much to help terrified lambs who are mutilated with no anesthetics and the sheep who are beaten, kicked, and cut during shearing. Before midnight, make a $3 gift that will do twice as much to help pigs condemned to spend their lives in cramped, filthy warehouses on massive farms before being dragged away and killed. Together, we can do even more to stop such suffering, but our ability to do so depends on your support. Your gift will be DOUBLED if you donate before midnight. Please don't wait—we need you in order to hit our new matching-gift goal and raise $250,000 for animals! There's not much time left. By giving right now while your impact will be doubled, you'll be helping PETA accomplish even more for animals in the new decade, including the following: We'll ramp up the pressure on retailers to stop selling wool, fur, exotic skins, and other cruelly obtained materials. Donate now to have your gift doubled. We'll launch hard-hitting investigations and exposés that reveal animal abuse in slaughterhouses, laboratories, and elsewhere. Donate now to have your gift doubled. We'll inspire more people to embrace animal-friendly living by distributing our free vegan starter kits, engaging future activists, and encouraging more consumers to purchase only animal-free products. Donate now to have your gift doubled. I hope you'll make a special gift to support our work before this year ends. Together, we can transform the world into a more compassionate place for all beings. It all starts today. Kind regards and happy New Year, Ingrid E. Newkirk President
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