Now Available - 4th of July Drunk Driving Prevention Campaign Materials

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4th of July Drunk Driving Prevention Campaign

We love to celebrate the 4th of July with family, friends, food, and fireworks, but all too often the festivities turn tragic on the nation's roads. The fact is, this iconic American holiday is also one of the deadliest holidays of the year due to drunk-driving crashes.

4th of JulyOver the 4th of July holiday period in 2016 (6 p.m. July 2 to 5:59 a.m. July 6),

  • 188 people were killed in crashes involving at least one driver or motorcycle operator with a blood alcohol concentration (BAC) of .08 or higher.  This is a  28% increase from 2015 (146 fatalities).
  •  Nearly half of those who died were in a vehicle crash involving at least one driver or motorcycle operator with a BAC of .15 or higher - almost twice the legal limit.

These marketing tools can be distributed to fit your local needs and objectives while, at the same time, partnering with other States, communities, and organizations on this drunk driving prevention initiative.

Click here to get your 4th of July campaign materials now:
arrow-10x10 Drive Sober or Get Pulled Over (enforcement)
arrow-10x10 Buzzed Driving is Drunk Driving (social norming)

SaferRide App small SaferRide, NHTSA's Mobile App

NHTSA's SaferRide app will help keep drunk drivers off our roads by allowing users to call a taxi or a friend and by identifying their location so they can be picked up.

For Android devices, from Google Play store:
arrow-10x10 https://play.google.com/store/apps/details?id=com.nhtsa.SaferRide

For Apple devices, from iTunes:
arrow-10x10 https://itunes.apple.com/us/app/saferride/id950774008?mt=8
This service is provided to you sajanram.shrestha@blogger.com at no charge by National Highway Traffic Safety Administration (NHTSA) · 1200 New Jersey Avenue, SE · Washington, DC 20590 · 888-327-4236 GovDelivery logo
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