Marketing Blog

Feb. 28, 2020

With the growth of online marketing, social media, and other tactics, you might wonder, "Is email marketing dead?"

The truth? Email marketing is still vital to any good online marketing strategy.

Here are five reasons why you need email marketing.

Benefits of Email Marketing

1. It's easy to personalize email to your readers.

One of the main benefits of email marketing is that your content can be highly personalized to your audience's needs.

Personalization can be as small as including a contact's name in the email. In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don't.

You can also create individualized content based on segmenting your audience so you send the right emails to the right customers. For instance, you can send one type of email to returning customers and a different one to one-time customers.

2. You can use them to collect customer data.

Use marketing emails to send customer satisfaction surveys to obtain customer feedback through email campaigns. This is a great way to calculate a Net Promoter Score, which helps you find out how well you're delighting your customers or where you need improvement.

3. Email marketing boosts sales and leads.

Roughly 59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue.

Furthermore, 59% of consumers say email influences their purchase decisions.

4. Email generates website traffic.

By now, you likely know email marketing yields traffic -- which also improves your SEO. And, odds are, if you want more details on the benefits of email marketing, you'll click one of the hyperlinked phrases above, or read this article in full here.

When you're creating an email that links to your content, use a call to action (CTA). For example, we might say something like:

"Click here to read, 12 Benefits of Email Marketing That Your Team Must Know"