Now Available - 2018 National Distracted Driving Enforcement Mobilization campaign materials

2018 National Distracted Driving Enforcement   April 12-16, 2018   In recognition of April's National Distracted Driving Awareness Month, NHTSA has planned a number of activities. We are also kicking off its national highly visible enforcement campaign for distracted driving: U Drive. U Text. U Pay., which is supported by English and Spanish language television, radio, and digital advertising. NHTSA has also developed a robust social media strategy designed to raise public awareness about the consequences of texting and driving. The focus is on the idea that "If you're texting, you're not driving." We anticipate that this message will engage the target audience of men and women 18-34 (slightly skewed toward women) with creative and persuasive messaging on NHTSA social media channels and their media partners. Paid advertising will run April 9-16, 2018.  Currently available:  2018 campaign materials  2018 PEAK Enforcement Kit More 2018 materials available soon.

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